At McAlson, we cherish our long-standing partnership with our production line in Marrakech. Our hearts were heavy when we learned about the devastating earthquake in September 2023, impacting the lives of our friends and partners in the region. In response, we've offered much needed financial support to the Red Crescent, an organization dedicated to providing relief and support to those in need.

In the aftermath of the earthquake, the Moroccan Red Crescent sprang into action, mobilizing teams of volunteers and resources to provide immediate assistance to those impacted by the disaster. From distributing emergency supplies and medical care to offering shelter and emotional support, their tireless efforts have helped countless individuals and families rebuild their lives and communities.

We've donated €2 for every product sold through this period and will continue to support our production teams down the line. Through this collaboration, we've been able to provide essential aid to those affected by the earthquake, offering hope and assistance during their time of need.

At the heart of the Red Crescent's mission is the belief in the inherent dignity and worth of every individual. Regardless of race, religion, or background, they stand ready to offer assistance and support to those in need, embodying the principles of humanity, impartiality, neutrality, independence, voluntary service, unity, and universality.

As we navigate the challenges of an ever-changing world, let us stand in solidarity with the Red Crescent and support their vital humanitarian work.