The history of McAlson
As the son of a textile manufacturer and father of 5 enthusiastic children, Pierre Deren started this beautiful family story 20 years ago. The McAlson boxer short came to life in 1997, when Pierre and Jean-Pierre Gallain decided there was a need for comfortable men’s underwear with smart designs. When they created the first 8 boxers, the collection was an instant succes because of the revolutionary cotton inside support and the use of high quality cotton.
Pierre gradually took over the brand and welcomed the second generation of the Deren family into the McAlson clan, insuring the continuity of the Belgian brand for the years to come.
Birth of the brand with 8 designs
Thibaud joins as designer
Introduction of printed boxers
Pierre-Henri joins as general manager
What we stand for
McAlson combines british preppyness, Italian finesse, French “je-ne-sais-quoi” and Belgian surrealism, which all blends into top quality products for all gentlemen. Read through our key values as a brand below.
McAlson is a proud family-owned business. Over the years we have come to concider the McAlson boxer as our fathers sixth child. As such we cherish the brand and are delighted to pose each season on the brand picture together.
Our family values are also reflected in the product range which is for all gents from 2 to 102 years old.
An eye for detail
We put tremendous efforts in providing great collections each season, to answer to our customers high expectations. Our products are designed with care for style and comfort and we never compromise on quality. Fabrics are carefully chosen and developed with the best European weaving mills. All these efforts lead to products in which no detail has been overlooked.
With a twist
In line with the brand creators’ lifestyles and characters, McAlson adds a little craziness to its posh and high-end image.