What is this movement about? The Fashion Revolution movement is world’s largest fashion activism movement. They try to create awareness about how clothes, fashion is made and try to encourage people to invest in a more ethical, sustainable and transparent future for fashion. Every year, the Fashion Revolution movement organise a week coinciding with 24th April, the anniversary of the Rana Plaza disaster in Bangladesh. 

Why do we support this charity? As a local, family-owned company, we understand that we are not able to change the world but at least we could try to improve it. All our boxers, shorties, t-shirts, masks, swimshort & pyjamas are made with respect to the environment and the people who make them. That’s why we support the Fashion Revolution movement.  Just shop your favourite items, and we will donate. 

 Don’t we all want clothes which are made in a fair and ethical way? At McAlson we are doing our utmost to make sure that our boxers, shorties, swimwear, pyjamas, masks & t-shirts are produced in safe and sustainable circumstances.  

But the fashion industry still has a long way to go. While continuing to optimise our own production line, we donate to the Fashion Revolution industry for every purchase you make online.